Mac Guy, in his five years as head of the girls’ program at New Trier, has led the team to win two state championships and five conference championships and he is a two time Illinois Coach of the Year. He has published articles for the ASCA newsletter and is an Assistant Editor of the National Interscholastic Swim Coaches Association Journal. As coaches we know that dryland routines can only help to improving the stamina and athleticism of our swimmers. In this talk presented by Mac Guy, “Beyond Strength: Cultivating Championship Culture through Dryland Routines”, Guy lends his ideas, tips and techniques on how he uses dryland change not only our physical state but also how we think about the world. Guy and Jim Davis, the staff and student Wellness Coordinator at New Trier where he oversees a 1200 student strength and conditioning program, as well as the Director of the Good Athlete Project, give a framework to make success the inevitable byproduct of training through standards, deliberate practice, and their community.