Fitter and Faster

The most impactful swim camps and videos for inquisitive swimmers and coaches.

Fitter & Faster is the premier swim clinic and camp operation in the United States for competitive swimmers. We also produce high quality competitive swimming videos and provide video analysis services.

Finis

Mission

We simplify swimming through innovation, high-quality products, and a commitment to education.

Vision

We exist to help every person in the world enjoy the water.

For the Coach

Our products offer coaches a toolkit for instructing and reinforcing the fundamental skills of swimming, both on and off the pool deck.

Coaches

We are proud of our coaching backgrounds and we share a deep-rooted passion for helping athletes and coaches alike. Many of our products are unique, perhaps even strange at first glance, and require an element of education, which we are happy to provide. Whether it’s at a swim meet, at a clinic, or even over the phone, we seize every chance we have to share our knowledge.

Partner Discount

All ASCA Members get 20% off by using the exclusive FINIS code at checkout. This members-only code can be accessed here, so make sure to be logged into your account!

Referral Program

If your team signs up with FINIS, you will get a 20% discount for your team and get a 10% commission back. For more information and to register, visit the  FINIS signup page !

Competitor

Competitor Swim® was established with the introduction of the Non-Turb™ Racing Lane at the 1968 Summer Olympics. This lane set a standard in the industry, as it was the first flexible swim lane to effectively dissipate turbulent water while simultaneously creating a wave control barrier for optimum racing conditions.

The Competitor Swim® Racing Lane eventually evolved into today’s Gold Medal Racing Lane™ whose patented technology was introduced at the 1992 Summer Olympic Games in Barcelona, Spain. Competitor’s Gold Medal Racing Lane™ has proudly been the choice of 10 of the past 13 Olympic Games, most recently at the 2016 Rio Games.

Closer to home, Competitor Swim® Racing Lanes have been used in countless Men’s & Women’s NCAA Championships, numerous high school State Championships and USA Swimming events across the country.

Every customer is different. Every pool is different. We believe each and every lane should be built specifically for each customer. All of our lane lines are custom built by hand with pride, passion, and expertise. We take great pride in the fact that all Competitor Swim® Racing Lanes are manufactured and assembled PROUDLY in AMERICA.

Competitor Swim®’s line of products also includes Stor Lane Reels, Pace Clocks, and Backstroke Flags. We bring the same passion and commitment to each of these swimming accessories, as we do to our lanes and the sport of swimming.

AllSports

For 30 years, we have dedicated ourselves to team travel. We provide your team with our team, an IATA agency, proficient in team travel.

• Up to 30% off travel and vacation packages!
• Team trips with significant discounts and first-class service
• Call the designated ASCA travel desk: 888-827-8645