It means that you care about your continuing coaching education and your professional preparation. It marks you as a coach who is in the mainstream of the swim coaching profession, and willing to be examined and certified by an independent agency (ASCA), in the same light as the great coaches of history, whether Collegiate, USA Swimming, High School, YMCA, or Masters, as well as thousands of international coaches who chose our ASCA Certification system to document their credentials.
Employers know that the ASCA Certified Coach is committed to Professional Performance, has Professional Preparation, and, most importantly, Professional Ethics through their membership in ASCA.
In addition, compensation information and access to professionally evaluated positions are available to Certified Coaches. Certification gives you a title you deserve.
Certification also states your credentials precisely and concisely.
It represents your education in the sport, your experience in the sport, and your ability to produce athletes who perform at a high level. (Once you are doing so.) Certification is a VOLUNTARY process. Some coaches chose NOT to participate. Certification does not pretend to say who is the better coach.
What Certification does, is accurately represent your credentials from an independent agency. Employers, over the 27 year history of ASCA Certification, have become quite adept at differentiating between Resume Writing Coaches and ASCA Certified Coaches. ASCA Certification provides factual information to your potential employer.