Steve Roush: Chief Executive Officer (CEO) of the American Swimming Coaches Association
Steve started his CEO position at ASCA on January 1, 2020 after recently serving as a Partner/Senior Consultant for BCW Sport Consulting. Roush began his coaching career in swimming when he started the Verona Aquatic Club in Verona, Wisconsin in 1979. Roush took over the head coaching job at Badger Dolphin Swim Club in 1982 where he stayed until 1987. During his time with Badger Dolphins, Roush also assumed the Assistant Swim Coach position with the Men’s program at the University of Wisconsin under Jack Pettinger. He moved to Northwestern University to be the Assistant Swim Coach for the Women’s program in 1987-88 under Kathie Wickstrand. He has also had stints as a High School Swim Coach at both James Madison Memorial High School (Girls) and Madison West High School (Girls & Boys) over the years.
Roush became the Assistant Executive Director at USA Swimming in 1994 and served in that role until 2000 when he moved to the United States Olympic Committee to serve in the role of Director of Sport Partnerships. In 2004 Roush was promoted to the Chief of Sport Performance overseeing all operations related to sport development. Some of the major areas he managed were NGB Development/Funding, Olympic Games Planning/Preparation, Athlete Development/Support, Sport Science, Sports Medicine, Olympic Training Centers and Coaching Development. In January 2009 he moved to TSE Consulting which ultimately became BCW Sport Consulting.
Paris Jacobs: Chief Operation Officer of the American Swimming Coaches Association
Paris serves as CEO of Machine Brands overseeing the business operation and dry side development. Since its inception in 2001, Machine Aquatics has grown into Machine Brands which encompasses four divisions. Machine Aquatics, a nationally ranked USA Swimming competitive team with seven training sites and 1100+ members, Machine Swim School, a large swim school providing 800+ lessons weekly, Machine Performance Center, a recently completed 24,000 sq ft. performance center for swim, fitness, KICKR bike studio, physical therapy and home to the Machine M3 High Performance youth triathlon team.
After a long volunteer career within USA Swimming and USA Swimming Foundation, Paris served as a business development consultant for The American Swim Coaches Association (ASCA) from 2015-2017 and in September 2018 accepted the newly created position as the Chief Operations Officer (COO) of the American Swim Coaches Association. Paris currently splits her time between her Machine Brands offices in the Washington, DC area and the ASCA offices in Fort Lauderdale, Florida.
John Leonard: Advisor to the CEO
John served as the ASCA Director from January, 1985, until December 2019. Prior to that, he coached in Syracuse New York and Lake Forest, Illinois. In both places, he coached his club teams to national top ten team finishes. He helped develop his first Olympian in 1976 in Syracuse. He is still an active Coach today, with his coach owned team, SwimFast, in Fort Lauderdale. His special coaching interest now, is ten and under and novice swimmers.
At the ASCA since 1985, John has grown the association from 1,100 to 11,000 Members, created the most respected Coach Certification Program in the world (over 23,000 certified coaches), built a national Learn to Swim program, SwimAmerica, and led the ASCA efforts in Advocacy, especially in Anti-Doping, support of collegiate swimming, actively supported the creation of the (ISL) professional swim league for athletes, and oversees an educational program of over 28 courses for swimming coaches. He is one of the best known names in world swimming circles.
What is he most proud of? “In today’s highly competitive world of organizational finance, the ASCA has managed to maintain our complete independence from any other administrative body. This allows our Board and staff to freely express our opinions on topics of critical importance to the future of the sport, without fear of influence from other entities. We’re truly INDEPENDENT!”
Guy Edson: Director of Clinics And Seminars & ASCA Job Service
Guy Edson is the director of ASCA’s clinics and seminars, as well as ASCA’s Job Service program. Guy works with established clinics to add value to their event by bringing ASCA on-site schools as pre- and post- clinics events. He also creates, promotes and directs new clinics in areas of the country where other established clinics do not exist. As the Job Service Director, Guy consults with employers and coaches on a wide range of coach-employer relationship issues, contract issues, and club structure issues. He facilitates the placing of position announcements on ASCA’s Job Service page on SwimmingCoach.org. His favorite role, however, is coaching the coaches. This includes consulting with coaches and teaching the ASCA Certification and Coaching Enrichment courses. Guy uses ASCA’s resources ASCA to collect information from the world’s most successful coaches, and then shares that information to new and intermediate coaches. Since 1988, Guy has presented educational courses to over 3,500 coaches throughout the US and in four foreign locations. He takes particular care in presenting the information in practical terms, which coaches can put to use at their very next training session.
Guy was a full-time professional swimming coach for 16 years, coaching high school, age group and senior swimming before joining ASCA in ‘88. He coached 3 individual age group national champions and club state team champions in New York, Illinois, and Minnesota. He is an ASCA Level 5 Age Group Coach and continues to coach part-time.
Matt Hooper: Membership Services
Matt Hooper has been on staff with the American Swimming Coaches Association for over 10 years. For the past two years, he has lead ASCA’s Membership services. Previously he worked on development of the World Swimming Coaches Association (WSCA), assistance with the College Swimming Coaches Association of America (CSCAA), and presented at clinics and taught courses. Prior to ASCA, he worked within the sports industry and also coached Swimming and assisted with swim team operations. A former USA National Team member, he swam age-group through post-graduate in Texas, and now continues as a Masters swimmer.
Kim Cavo: Finance
Kim joined ASCA in the fall of 2012, new to the world of swimming. Her primary role is financial relations and she also works on special projects. She has five children, all teens and young adults living with her or nearby the Ft. Lauderdale Area. Finance has been her career for 25 years, but she is also an avid animal lover and has 2 large dogs, one of which is a 150 lb. Newfoundland named Molly that she takes to schools and hospitals volunteering in her spare time.
Erin Rider: Certification Director
Erin joined ASCA in August 2017. Her primary role in the organization is now as Certification Director, which she finds very rewarding. Erin has been coaching since she was in high school, coaching 6 years for summer leagues during her summer break from James Madison University where she earned a B.A. and M.A. in Writing, Rhetoric and Technical Communication. Upon graduation Erin worked for Sea Devil Swimming year-round and now continues to coach part-time. Her favorite parts about her role are communicating with coaches about the process of certification and having a role in the certification process.
Kyle Mills: Webmaster
Kyle has been immersed in the swimming world for nearly his entire life. He has gained experience at evaluating the various strokes, and has performed thousands of technique evaluations for Goswim.tv and SwimLabs
Kyle attended Towson University where he obtained his BS in Exercise Science. Post College, Kyle remained an avid learner, using online education to educate himself on Video Production, Project Management, Web Development, Curriculum Design and more. Through his own educational experiences and his work with GoSwim, Kyle has become passionate about the democratization of knowledge through online education. His goal is to get the greatest teachers in the world in front of as many people as possible.
Sue Mills: Chevron Sales Coordinator
Sue is a Chicago native and has been with ASCA since March of this year. She has 3 children and 1 new grand baby, currently living in Ft. Lauderdale, FL. Her roles here are Chevron Service Coordinator, Office Administrator, and Assistant in Finance. This is her introduction into the swimming world and has been very impressed at the level of dedication to the sport.