Jennifer LaMont: Chief Executive Officer

Jennifer is a seasoned and successful leader with 30 years of experience heading member driven advocacy organizations and will be the first female to hold the position of CEO in the history of ASCA. LaMont’s swimming career included the Cincinnati Marlins and the University of Southern California, where she achieved All-American status in the 500 free. She also represented Walnut Hills High School when capturing three Ohio state titles and state records. She was a 2018 inductee in the Cincinnati Public Schools Athletic Hall of Fame.

LaMont brings to ASCA vast experience leading advocacy organizations. Most notably, for the past 17 years she has served as Chief of Staff for the Broward Teachers Union, the United Teachers of Dade, and for the union for nurses and doctors at Jackson Health System in Miami, SEIU. Prior to that she served in communications, organizational development and public relations roles for the United Teachers of Dade.

Kyle Mills: Digital Director

Kyle has been immersed in the swimming world for nearly his entire life. He has gained experience at evaluating the various strokes, and has performed thousands of technique evaluations for Goswim.tv and SwimLabs

Kyle attended Towson University where he obtained his BS in Exercise Science. Post College, Kyle remained an avid learner, using online education to educate himself on Video Production, Project Management, Web Development, Curriculum Design and more. Through his own educational experiences and his work with GoSwim, Kyle has become passionate about the democratization of knowledge through online education. His goal is to get the greatest teachers in the world in front of as many people as possible.
Steve Roush: Project Manager of the American Swimming Coaches Association
Steve started his ASCA CEO position at ASCA on January 1, 2020 after recently serving as a Partner/Senior Consultant for BCW Sport Consulting. Roush began his coaching career in swimming when he started the Verona Aquatic Club in Verona, Wisconsin in 1979. Roush took over the head coaching job at Badger Dolphin Swim Club in 1982 where he stayed until 1987. During his time with Badger Dolphins, Roush also assumed the Assistant Swim Coach position with the Men’s program at the University of Wisconsin under Jack Pettinger. He moved to Northwestern University to be the Assistant Swim Coach for the Women’s program in 1987-88 under Kathie Wickstrand. He has also had stints as a High School Swim Coach at both James Madison Memorial High School (Girls) and Madison West High School (Girls & Boys) over the years.

Roush became the Assistant Executive Director at USA Swimming in 1994 and served in that role until 2000 when he moved to the United States Olympic Committee to serve in the role of Director of Sport Partnerships. In 2004 Roush was promoted to the Chief of Sport Performance overseeing all operations related to sport development. Some of the major areas he managed were NGB Development/Funding, Olympic Games Planning/Preparation, Athlete Development/Support, Sport Science, Sports Medicine, Olympic Training Centers and Coaching Development. In January 2009 he moved to TSE Consulting which ultimately became BCW Sport Consulting.

In October 2020, Steve stepped down as CEO, but continues to work for ASCA as a Project Manager

Matt Hooper: Membership Services

Matt Hooper has been on staff with the American Swimming Coaches Association for over 10 years. For the past two years, he has lead ASCA’s Membership services. Previously he worked on development of the World Swimming Coaches Association (WSCA), assistance with the College Swimming Coaches Association of America (CSCAA), and presented at clinics and taught courses. Prior to ASCA, he worked within the sports industry and also coached Swimming and assisted with swim team operations. A former USA National Team member, he swam age-group through post-graduate in Texas, and now continues as a Masters swimmer.

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