Steve Roush: Chief Executive Officer (CEO) of the American Swimming Coaches Association
Steve started his CEO position at ASCA on January 1, 2020 after recently serving as a Partner/Senior Consultant for BCW Sport Consulting. Roush began his coaching career in swimming when he started the Verona Aquatic Club in Verona, Wisconsin in 1979. Roush took over the head coaching job at Badger Dolphin Swim Club in 1982 where he stayed until 1987. During his time with Badger Dolphins, Roush also assumed the Assistant Swim Coach position with the Men’s program at the University of Wisconsin under Jack Pettinger. He moved to Northwestern University to be the Assistant Swim Coach for the Women’s program in 1987-88 under Kathie Wickstrand. He has also had stints as a High School Swim Coach at both James Madison Memorial High School (Girls) and Madison West High School (Girls & Boys) over the years.
Roush became the Assistant Executive Director at USA Swimming in 1994 and served in that role until 2000 when he moved to the United States Olympic Committee to serve in the role of Director of Sport Partnerships. In 2004 Roush was promoted to the Chief of Sport Performance overseeing all operations related to sport development. Some of the major areas he managed were NGB Development/Funding, Olympic Games Planning/Preparation, Athlete Development/Support, Sport Science, Sports Medicine, Olympic Training Centers and Coaching Development. In January 2009 he moved to TSE Consulting which ultimately became BCW Sport Consulting.
Paris Jacobs: Chief Operation Officer (COO) of the American Swimming Coaches Association
Paris serves as CEO of Machine Brands overseeing the business operation and dry side development. Since its inception in 2001, Machine Aquatics has grown into Machine Brands which encompasses four divisions. Machine Aquatics, a nationally ranked USA Swimming competitive team with seven training sites and 1100+ members, Machine Swim School, a large swim school providing 800+ lessons weekly, Machine Performance Center, a recently completed 24,000 sq ft. performance center for swim, fitness, KICKR bike studio, physical therapy and home to the Machine M3 High Performance youth triathlon team.
After a long volunteer career within USA Swimming and USA Swimming Foundation, Paris served as a business development consultant for The American Swim Coaches Association (ASCA) from 2015-2017 and in September 2018 accepted the newly created position as the Chief Operations Officer (COO) of the American Swim Coaches Association. Paris currently splits her time between her Machine Brands offices in the Washington, DC area and the ASCA offices in Fort Lauderdale, Florida.
Kyle Mills: Digital Director
Kyle has been immersed in the swimming world for nearly his entire life. He has gained experience at evaluating the various strokes, and has performed thousands of technique evaluations for Goswim.tv and SwimLabs
Kyle attended Towson University where he obtained his BS in Exercise Science. Post College, Kyle remained an avid learner, using online education to educate himself on Video Production, Project Management, Web Development, Curriculum Design and more. Through his own educational experiences and his work with GoSwim, Kyle has become passionate about the democratization of knowledge through online education. His goal is to get the greatest teachers in the world in front of as many people as possible.
Matt Hooper: Membership Services
Matt Hooper has been on staff with the American Swimming Coaches Association for over 10 years. For the past two years, he has lead ASCA’s Membership services. Previously he worked on development of the World Swimming Coaches Association (WSCA), assistance with the College Swimming Coaches Association of America (CSCAA), and presented at clinics and taught courses. Prior to ASCA, he worked within the sports industry and also coached Swimming and assisted with swim team operations. A former USA National Team member, he swam age-group through post-graduate in Texas, and now continues as a Masters swimmer.
Kim Cavo: Finance
Kim joined ASCA in the fall of 2012, new to the world of swimming. Her primary role is financial relations and she also works on special projects. She has five children, all teens and young adults living with her or nearby the Ft. Lauderdale Area. Finance has been her career for 25 years, but she is also an avid animal lover and has 2 large dogs, one of which is a 150 lb. Newfoundland named Molly that she takes to schools and hospitals volunteering in her spare time.
Erin Rider: Certification Director
Erin joined ASCA in August 2017. Her primary role in the organization is now as Certification Director, which she finds very rewarding. Erin has been coaching since she was in high school, coaching 6 years for summer leagues during her summer break from James Madison University where she earned a B.A. and M.A. in Writing, Rhetoric and Technical Communication. Upon graduation Erin worked for Sea Devil Swimming year-round and now continues to coach part-time. Her favorite parts about her role are communicating with coaches about the process of certification and having a role in the certification process.
Sue Mills: Chevron Sales Coordinator
Sue is a Chicago native and has been with ASCA since March of this year. She has 3 children and 1 new grand baby, currently living in Ft. Lauderdale, FL. Her roles here are Chevron Service Coordinator, Office Administrator, and Assistant in Finance. This is her introduction into the swimming world and has been very impressed at the level of dedication to the sport.