Kyle Mills: Digital Director

Kyle has been immersed in the swimming world for nearly his entire life. He has gained experience at evaluating the various strokes, and has performed thousands of technique evaluations for and SwimLabs

Kyle attended Towson University where he obtained his BS in Exercise Science. Post College, Kyle remained an avid learner, using online education to educate himself on Video Production, Project Management, Web Development, Curriculum Design and more. Through his own educational experiences and his work with GoSwim, Kyle has become passionate about the democratization of knowledge through online education. His goal is to get the greatest teachers in the world in front of as many people as possible.
Erin Rider: Certification Director

Erin joined ASCA in August 2017. Her primary role in the organization is now as Certification Director, which she finds very rewarding. Erin has been coaching since she was in high school, coaching 6 years for summer leagues during her summer break from James Madison University where she earned a B.A. and M.A. in Writing, Rhetoric and Technical Communication. Upon graduation Erin worked for Sea Devil Swimming year-round and now continues to coach part-time. Her favorite parts about her role are communicating with coaches about the process of certification and having a role in the certification process.

Steve Roush: Project Manager of the American Swimming Coaches Association
Steve started his ASCA CEO position at ASCA on January 1, 2020 after recently serving as a Partner/Senior Consultant for BCW Sport Consulting. Roush began his coaching career in swimming when he started the Verona Aquatic Club in Verona, Wisconsin in 1979. Roush took over the head coaching job at Badger Dolphin Swim Club in 1982 where he stayed until 1987. During his time with Badger Dolphins, Roush also assumed the Assistant Swim Coach position with the Men’s program at the University of Wisconsin under Jack Pettinger. He moved to Northwestern University to be the Assistant Swim Coach for the Women’s program in 1987-88 under Kathie Wickstrand. He has also had stints as a High School Swim Coach at both James Madison Memorial High School (Girls) and Madison West High School (Girls & Boys) over the years.

Roush became the Assistant Executive Director at USA Swimming in 1994 and served in that role until 2000 when he moved to the United States Olympic Committee to serve in the role of Director of Sport Partnerships. In 2004 Roush was promoted to the Chief of Sport Performance overseeing all operations related to sport development. Some of the major areas he managed were NGB Development/Funding, Olympic Games Planning/Preparation, Athlete Development/Support, Sport Science, Sports Medicine, Olympic Training Centers and Coaching Development. In January 2009 he moved to TSE Consulting which ultimately became BCW Sport Consulting.

In October 2020, Steve stepped down as CEO, but continues to work for ASCA as a Project Manager

Matt Hooper: Membership Services

Matt Hooper has been on staff with the American Swimming Coaches Association for over 10 years. For the past two years, he has lead ASCA’s Membership services. Previously he worked on development of the World Swimming Coaches Association (WSCA), assistance with the College Swimming Coaches Association of America (CSCAA), and presented at clinics and taught courses. Prior to ASCA, he worked within the sports industry and also coached Swimming and assisted with swim team operations. A former USA National Team member, he swam age-group through post-graduate in Texas, and now continues as a Masters swimmer.
Kim Cavo: Finance
Kim joined ASCA in the fall of 2012, new to the world of swimming.  Her primary role is financial relations and she also works on special projects. She has five children, all teens and young adults living with her or nearby the Ft. Lauderdale Area. Finance has been her career for 25 years, but she is also an avid animal lover and has 2 large dogs, one of which is a 150 lb. Newfoundland named Molly that she takes to schools and hospitals volunteering in her spare time. 

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Official Sponsors and Partners of the American Swimming Coaches Association

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