American Swimming Magazine

ASCA Newsletter
Established in 1986 as a bimonthly publication of the American Swimming Coaches Association. The ASCA Newsletter is now published on a monthly basis and provides up-to-date information on the coaching profession, awards and compensation.

The Journal of Swimming Research
The Journal of Swimming Research is published annually by the American Swimming Coaches Association and is the only peer reviewed, refereed Swimming Journal in the world. It contains technical swimming research and practical applications on a variety of topics such as lactate testing, psychology, pool specifications and sports medicine.

Black and White
                 1X
Full Page $345
1/2 Page $175
1/3 Page $155
1/4 Page $130

The Club Newsletter
The Club Newsletter is sent out Quarterly to all 2900 USS club presidents. This Swim Club Newsletter promotes professional situations for coaches, improvements in club function and educates clubs on programs which are available for their use. One page of advertising is available to an exclusive issue sponsor.

Red, Black and Green
                        1X      4X
Full Page      $1500 $1200

Additional Promotional Opportunities
ASCA MAILINGS - At various times during the year ASCA Sends out mailings which are sponsored. Each noncompetitive sponsor receives his company logo on the mailing envelope and a promotional piece inserted into the mailing. Costs vary according to specific mailing quantity and weight. Call for upcoming mailings ie: The World Clinic registration mailing and our annual membership mailing.

MAILING LABELS - For your direct mailing needs, member labels are available for rent on approved mailings. Coach memberships are updated on a weekly basis to allow for the most accurate list possible. Addresses are available on labels or disk. 25,000 SwimAmerica learn-to-swim family addresses are now available!

INSERTS - Your company will STAND OUT with specially designed, customized postcards or ad inserts in American Swimming Magazine and the ASCA Newsletter. Individual rates available upon request.

ASCA Internet Advertising
Your business, club, team  can now take advantage of the tremendous popularity of the internet. Imagine having a display that is open 24 hours a day, 365 days a year and, most importantly, available to everyone around the world. Let it be a swimmier looking for training America, or a coach looking for that specific product in France, your display will always be open to them as there are no time zones on the internet.  The ASCA internet site offers  2 different levels of advertising.  E-mail ASCA to discuss any of these options or levels of advertising using our direct mail publications.

1. Banner Advertising:
This will involve a rotating banner (an image of 480 x 70 pixels, same as the above banner!) promoting your company on selected ASCA Online pages. The banner can either point to your companies or clubs existing homepage, or merely just remain an advertisement. Your company or club can provide the banner or you can, for a fee of $50, have ASCA's publication department design one for you. The rates for this form of advertisement will $50 for each month regardless of times your ad is shown.  No more than four companies will appear in the rotation.  A yearly term can also be purchased for $500 for 1 full year. (The banner above is an example of this form of advertisement).

2. Advertising of products or services:
This option will include the foresaid banner promotion but will allow the user to click on your companies banner and be sent to a page that describes your company and the type of merchandise that you sell (This option is good for all companies not already on the Internet). It will also contain a contact address and phone number that the user can contact if they would like to buy any company products or get more information on your club! This option will be priced at $75 per month or $750 per year (which is less than $2.05 per day!!).